Continue to grow and evolve the New Hampshire Division of Travel and Tourism Development brand across seasonal campaigns, social content, and tourism marketing, while driving visitation and economic impact for the state.

Created integrated campaigns and content designed to showcase New Hampshire year-round — from outdoor adventure and road trips to local culture, food, and seasonal experiences.

The work spans social, digital, video, print, and experiential touchpoints, positioning New Hampshire as both an accessible escape and a destination worth returning to every season.

Agency: GYK
Client: Visit NH · New Hampshire Tourism
Year: 2022-Present

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Managing Director: Mike Stevens
Account Director: Sophia Cigliano
Account Manager: Autumn Soucy
Strategy: Angela Cole, Paris Inacio
Creative Lead: Scott Nicholson
Associate Creative Director: J.R. Roach
Art Director/Designer: Suellen Guerreiro, JoAnne Trahan
Copywriters: Tim North, Maggie Fuller
Editor: Josh Drake
Head of Media: Adam Telian
Director of Media Operations & Buying: Phyllis Maguire
Media Manager: Julia Heitin

Art Direction, Design, Social Content, Campaign Development, Video Storytelling, Brand Stewardship